‘Cowboy’, an undesirable term and long-held stigma ascribed to
car park operators as a consequence of many years of
‘unreasonable’ enforcement practices. Private parking firms have
come under fire for their heavy-handed approach, ticketing
motorists for unfairly issued fines included cases where
motorists paper tickets and permits have slipped off the
dashboard. Around 95% of total revenue car park operators
generate comes from paid Parking Charges. In the UK and Ireland,
there is a success rate of appeals of over 60% highlighting a
significant problem with the decision-making process. Here, we
start to understand why the industry has lost the trust of
consumers and why existing operators are operating on a model
that is incapable of delivering great customer experiences.
Your customer’s perception of how your company treats them is
what defines the customer experience (CX). It influences buying
decision, customer loyalty and ultimately your bottom line. 86%
of buyers are willing to pay more for a great customer
experience where 72% will go on to tell 6 or more people about
the positive experience. Those that are treated poorly will
never do business with you again leading to churn, with 13%
telling 15 or more people about the unsatisfactory experience.
YourParkingSpace is approaching parking from a digital experience angle and generating unrivalled value for clients. The battlefield has a new location, and our car parks that prioritise the customer experience are disrupting the industry, standing out to motorists and winning consumer loyalty.
YourParkingSpace is approaching parking from a digital experience angle and generating unrivalled value for clients. The battlefield has a new location, and our car parks that prioritise the customer experience are disrupting the industry, standing out to motorists and winning consumer loyalty.
